Our Team

Craig Martin

Craig utilizes a hands-on approach in problem solving to achieve maximum results. His areas of expertise spans include product development, resourcing, distribution management, business channel strategies, best practices and revenue growth strategies. Craig’s combination of customer interaction, business savvy, and sales leadership has given him the ability to step into a situation, quickly understand the issue, and chart out a winning resolution. Recognized for outstanding leadership, motivation, and team building, Craig has demonstrated success in transitioning business operations – employing proven and competent management techniques. He is also a corporate business driver with deep leadership experience in diverse operational disciplines.

With Craig’s assistance, businesses have delivered the stimulus needed for growth and sustainability. He conceptualized a customer development team model across all business functions that delivered above market growth and value creation that was duplicated by others. Craig directed P&L of multi-million dollar operations and orchestrated a company-wide strategic plan and discipline – a first in the organization’s 30-year history. The strategies he has defined throughout internal and external customers, strengthened financial affairs and the shareholder community.

Specialties: Channel Development | Strategic Planning | Brand Positioning & Design | Process Change | Distribution Strategy | Business Process Improvement | Sales Force Effectiveness | Acquisition & Integration | Pricing Strategy | New Product Development & Commercialization | Sustainability | P&L/Budgets | Product Management | Capability | Change Management | eCommerce | Marketing Effectiveness| Branding

We have assembled a team of senior, talented experts who each possess decades of experience developing and executing programs that have driven business performance excellence.  They have been recruited not only for their expertise, but for their ability to work well with all levels of our clients’ organizations, from board members to clerks.  To be successful, we believe it’s essential to work with our clients to drive transformation at all levels and all functions of their organization.  Our team has the qualities and capabilities to seamlessly integrate throughout our clients’ organizations.

Ralph Solarski

Ralph is an entrepreneurial business leader with a demonstrated history of developing and launching innovative new products and commercial programs.  He has experience in multiple markets from industrial supplies to life science.  Ralph formed and led a start-up that secured multi-million dollar funding to develop and commercialize an innovative product concept.


He led development and helped the launch of twenty-seven products, numerous channel and user promotion programs and multiple brand strategy/architecture implementations.  With Ralph’s collaborative leadership style, he operates with a high sense of urgency and possesses strong strategic, analytical, team building and relationship development skills.

Theo Karamallakis

Theo is a high-energy business executive with successful finance, marketing and sales leadership experience and proven track record in delivering superior results. Exceptional business management acumen across all aspects of the business including strategy and sales operations, with flexibility to identify and solve challenges in various business areas. 


He held leadership positions in finance, product management and marketing with P&L responsibility. Led internal and external cross-functional teams to create and execute growth strategies and initiatives in coordination with senior executive clients. Areas of expertise include, P&L Management, Sales and Business Strategy, Mergers and Acquisitions, Business Operations, Corporate Reorganization, Finance and Accounting.

Wendy Hogan

Wendy is a successful Marketing and Communications professional with experience in marketing plan development, lead generation, thought leadership, content management, print and digital marketing disciplines. Her professional career expands from fortune 100 consumer products manufacturing company to global industrial manufacturing company, as well as advertising agency experience with a focus on manufacturing.


Her expertise crosses over many different industries from automotive, oil and gas, agriculture, technology, clean to industrial manufacturing. She has a strong belief that success will occur with a collaborative team, drive and the right marketing mix. Her enthusiasm and positive attitude are contagious. She isn't afraid to think outside the box and take risks.


Wendy is a true marketer with boundary-less energy, a passion for her work, and an unrelenting pursuit for the next big idea that drives results.

Gina Tsiropoulos

Gina Tsiropoulos is a seasoned marketing executive recognized for her ability to uncover the root cause of growth barriers. Her unique talent in leading marketing organizations is supported by her strengths in brand management, customer insights, category management and marketing communication.  By finding the perfect intersection between data and creativity, Gina quickly identifies the most successful ways to speed growth.


With more than 20 years of experience in Consumer and B2B marketing for technology, healthcare, insurance, manufacturing, hospitality, and food and beverage industries, Gina is acutely aware of marketing’s role in facilitating strategic objectives and adding value to the company’s operation.  In her most recent position as Senior Global Brand Leader for Kimberly-Clark’s Scott® and Cottonelle® brands, she led cross-functional teams in 15 countries around the world to optimize their value proposition, product portfolio, innovation pipeline and product claims.  Her brand vision not only added value to customers and the company, it unified multiple diverse stakeholders and reduced complexity within the business.


Prior to joining Kimberly-Clark, Gina focused on advertising and communications for various brands by integrating print, digital, TV, radio, direct mail and promotions. As an Account Executive for Buffington Rizzo Advertising, she developed marketing strategies and media plans for brands including Georgia Lighting®, Beverly Hall Furniture®, and Media Vehicles. She then focused on driving fun growth programs for Hype Promotions on brands including 20th Century Fox Studios, Smint® Mints, Durex® and InfinitySM Insurance.  Additionally, as a Communications Manager for Southern General Insurance Group, she led a marketing team that created brand standards and launched an innovative digital service offering. 


Gina earned her Master of Business degree from Oglethorpe University and Bachelor of Arts from University of South Florida.  She received additional leadership training from American Management Association and is an active mentor for young marketers.  Her marketing programs have won a Gold Award from Communicator Awards, Silver Award from Summit International, Bronze Addy Award, and a multitude of corporate awards.

Lena Heidel

Lena Heidel is a forward-thinking marketing executive with a proven track record in building brands and driving financial results. With over 20 years of experience in B2C and B2B, she has acquired best marketing practices from working on some of the most famous brands in the marketplace. Lena’s passion is in helping companies build a strong, strategic foundation upon which successful marketing plans can be developed.  Her specialties include brand strategy, product commercialization, value propositions, value based pricing strategy, account based marketing and content marketing.

Ellen Monroe

Ellen is an extremely diverse and creative marketing manager. She has worked with many different Fortune 500 consumer and B2B manufacturing companies with big named brands as Creative Manager as well as Marketing Communications Manager. This enables Ellen to think strategically about the creative design.


Her expertise ranges from package design and point of sale to product launches and strategic website design, and to creating brand standards to logo design. She also has a strong knowledge of current trends and content for digital media and social media.


Alpharetta, GA 30005

Phone Number (678) 392-2193


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