Posts by Cooper Coleman

Is your time limited? Is your focus on the day to day tasks required just to do business? You are not alone! Many owners, managers, and leaders get overwhelmed by putting out daily fires, problem solving, and completing the necessary tasks to make the next sale. Because of this they are unable to take the…

It is no longer a question of “if” an industrial manufacturer should use content marketing as part of their lead generation strategy.  Content marketing has been soundly proven to surpass traditional marketing in terms of effectiveness and ROI. And it is not just for the B2C world. According to Forrester Research, the B2B buyer is…

Selling is selling, right? Not necessarily. Selling to the industrial supply channel differs from B2C and even some B2B businesses. Selling into the industrial industry can involve longer lead times, long-term relationships, and selling into the channel. Its pertinent to implement the right strategies to increase your success. Here are 7 ways to win business…

Whether you are new to sales enablement or have had it implemented for a while, are you training your stakeholders properly and providing them with ongoing development to deliver the right message to your customers and end-users? Ongoing training and development are an integral part of sales enablement and are important for your program to…

We all want to measure how our advertising, public relations and social media campaigns are doing. Did that banner ad send potential customers to our website? Did the article on social media create awareness of our new product intro? Did any of it generate sales? B2B companies must combine subjective, intuitive suppositions with objective, data-driven…

Sales is the engine that keeps your business running. Ensuring they have the right tools to be as efficient and productive as possible is important. After all, we shouldn’t keep them from what they do best: sell. That is where sales enablement comes in. The sales enablement industry is in a unique position with the…